Your website is the identity card of your business; that showcases your goals, mission and the products and services that you are offering to your target audience.
"A multinational with worldwide operations occupy space next to or on top of an upstart through good SEO."
"SEO used to be a “behind the curtains” sort of job. Businesses would pay to manipulate search engines, and people would attempt to “game the system” in order to turn the tides to their advantage. Working like that drove the SEO industry for years, and it’s only recently that things have seemingly changed.
"When we set up websites for our clients […], when we publish and distribute good content, the clients get better search engine results than those that don’t.” He attributes this solely to social signals, and we can’t say we blame him—nor do we disagree!"
There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to become found on search engines. One of the most important benefits of SEO is that your customers are using search engines daily.
Follow the Rules and Win
The straight path is the right path. This applies to life itself, but more so when you work with AI, technology, and the incredibly smart Google algorithms. Ascertain people’s search patterns, study competition, learn from the leaders in the domain, finalize keywords, follow Google guidelines and weave in keywords. Analyze competition every day and continue tweaking your web presence, you will be prominent soon.